We’re Emma and Sofie, the founders of Purely Yours Jewelry, and this is the journey of how a dream became a brand loved by over 100,000 women worldwide.
It Started With a Dream
In 2000, we were two women with a passion for jewelry and a belief that the right piece can be more than an accessory—it can be a symbol of who you are. We didn’t start with a big company or a grand plan. Instead, we began in a small workshop in London, sketching designs by hand, sourcing the finest materials, and carefully crafting every detail.
We wanted more than just beautiful jewelry. We wanted to create pieces that held meaning—pieces that celebrated confidence, love, strength, and individuality. Jewelry that would become a part of your story, accompanying you through every milestone, memory, and moment of self-expression.
A Commitment to Timeless Quality
From the beginning, we made a promise:
- To create jewelry that stands the test of time. Every piece is designed with precision and crafted with high-quality materials to ensure lasting beauty.
- To honor individuality. Our designs are meant to complement your unique style, allowing you to express yourself effortlessly.
- To make luxury feel personal. We believe elegance should be accessible, and every woman should feel empowered by the jewelry she wears.
From a Small Studio to Over 100,000 Happy Customers
What started as a personal passion has grown into a company that has touched the lives of women around the world. Today, Purely Yours Jewelry is more than just a brand—it’s a community. With over 100,000 customers, we are honored to be a part of so many special moments—weddings, anniversaries, milestones, and everyday occasions where a single piece of jewelry makes all the difference.
We still design with the same care and intention that we did in the very beginning, but now we do so with a team of talented artisans and designers who share our passion for quality and craftsmanship. Every order that leaves our hands is a reflection of our journey and the trust that so many women have placed in us.
London Roots, A Global Presence
London has always been our home, and its timeless elegance is woven into everything we create. The city’s blend of tradition and modernity inspires our designs—pieces that feel both classic and contemporary, effortless yet refined.
While our roots are in London, our reach is global. Purely Yours Jewelry has found a place in the hearts of women in cities around the world, from Paris to New York, Tokyo to Sydney. No matter where you are, we want our jewelry to feel personal—to be the finishing touch that makes you feel like yourself.
More Than a Brand, A Celebration of You
Jewelry is deeply personal. It marks the moments that matter, reflects the confidence within, and tells a story—your story. That’s what Purely Yours Jewelry is all about.
As we continue this journey, we remain grateful for every woman who has made our designs a part of her life. Your stories inspire us, your trust drives us, and your confidence is what makes our work meaningful.
This is more than jewelry. This is Purely Yours.
Emma & Sofie
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.