Purely Yours – 25 Years of Jewelry & Passion!

Celebrating 25 years of timeless, high-quality jewelry! At just 18 years old, Emma and Sofie started this company with a dream—and it grew bigger than we ever imagined. To thank you, we’re bringing you our biggest sale ever ending today:

Up to 75% OFF
1+1 FREE SITEWIDE

Don’t miss out—shop now!❤️

308 products

Save 53%
PURELY YOURS - GOLD CUBIC RINGPURELY YOURS - GOLD CUBIC RING
PURELY YOURS - GOLD CUBIC RING Sale price£37.95 Regular price£80.00
Save 50%
PURELY YOURS - GOLD PLATED NECKLACEPURELY YOURS - GOLD PLATED NECKLACE
PURELY YOURS - GOLD PLATED NECKLACE Sale price£49.95 Regular price£100.00
Save 51%
PURELY YOURS - GOLD WATCHBAND BRACELETPURELY YOURS - GOLD WATCHBAND BRACELET
PURELY YOURS - GOLD WATCHBAND BRACELET Sale price£44.95 Regular price£92.00
Save 42%
PURELY YOURS - GRACE DIAMOND BANGLE GOLDPURELY YOURS - GRACE DIAMOND BANGLE GOLD
PURELY YOURS - GRACE DIAMOND BANGLE GOLD Sale price£44.95 Regular price£78.00
Save 45%
PURELY YOURS - HAILEY LAYERED GOLD CHAIN NECKLACEPURELY YOURS - HAILEY LAYERED GOLD CHAIN NECKLACE
PURELY YOURS - HAILEY LAYERED GOLD CHAIN NECKLACE Sale price£39.95 Regular price£72.00
Save 49%
PURELY YOURS - HANNAH BRACELET GOLDPURELY YOURS - HANNAH BRACELET GOLD
PURELY YOURS - HANNAH BRACELET GOLD Sale price£39.95 Regular price£78.00
Save 45%
PURELY YOURS - HARPER GOLD CHAIN NECKLACEPURELY YOURS - HARPER GOLD CHAIN NECKLACE
PURELY YOURS - HARPER GOLD CHAIN NECKLACE Sale price£39.95 Regular price£72.00
Save 36%
PURELY YOURS - HEART INITIAL GOLD NECKLACEPURELY YOURS - HEART INITIAL GOLD NECKLACE
PURELY YOURS - HEART INITIAL GOLD NECKLACE Sale price£39.95 Regular price£62.00
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PURELY YOURS - HEART T-BAR NECKLACE GOLDPURELY YOURS - HEART T-BAR NECKLACE GOLD
PURELY YOURS - HEART T-BAR NECKLACE GOLD Sale price£39.95 Regular price£69.95
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PURELY YOURS - HOLLYWOOD TIME DUO
PURELY YOURS - HOLLYWOOD TIME DUO Sale price£149.95 Regular price£295.95
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PURELY YOURS - HOPE GOLD BANGLEPURELY YOURS - HOPE GOLD BANGLE
PURELY YOURS - HOPE GOLD BANGLE Sale price£44.95 Regular price£78.00
Save 45%
PURELY YOURS - IMOGEN DIAMOND NECKLACEPURELY YOURS - IMOGEN DIAMOND NECKLACE
PURELY YOURS - IMOGEN DIAMOND NECKLACE Sale price£39.95 Regular price£72.00
Save 42%
PURELY YOURS - ISABELLE GOLD HOOP NECKLACEPURELY YOURS - ISABELLE GOLD HOOP NECKLACE
PURELY YOURS - ISABELLE GOLD HOOP NECKLACE Sale price£34.95 Regular price£60.00
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PURELY YOURS - ISLA GOLD PEARL NECKLACEPURELY YOURS - ISLA GOLD PEARL NECKLACE
PURELY YOURS - ISLA GOLD PEARL NECKLACE Sale price£39.95 Regular price£62.00
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PURELY YOURS - ISOLDE DIAMOND TENNIS NECKLACEPURELY YOURS - ISOLDE DIAMOND TENNIS NECKLACE
PURELY YOURS - ISOLDE DIAMOND TENNIS NECKLACE Sale price£49.95 Regular price£89.00
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PURELY YOURS - JANET GOLD BRACELETPURELY YOURS - JANET GOLD BRACELET
PURELY YOURS - JANET GOLD BRACELET Sale price£34.95 Regular price£68.00
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PURELY YOURS - JANNA PEARL CHAIN BRACELETPURELY YOURS - JANNA PEARL CHAIN BRACELET
PURELY YOURS - JANNA PEARL CHAIN BRACELET Sale price£34.95 Regular price£66.00
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PURELY YOURS - JEAN CHAIN BRACELET GOLDPURELY YOURS - JEAN CHAIN BRACELET GOLD
PURELY YOURS - JEAN CHAIN BRACELET GOLD Sale price£34.95 Regular price£64.00
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PURELY YOURS - JESSICA GOLD NECKLACEPURELY YOURS - JESSICA GOLD NECKLACE
PURELY YOURS - JESSICA GOLD NECKLACE Sale price£39.95 Regular price£72.00
Save 26%
PURELY YOURS - JOSEPHINE GEMSTONE BRACELETPURELY YOURS - JOSEPHINE GEMSTONE BRACELET
PURELY YOURS - JOSEPHINE GEMSTONE BRACELET Sale price£39.95 Regular price£54.00
Save 39%
PURELY YOURS - JOSEPHINE GEMSTONE NECKLACEPURELY YOURS - JOSEPHINE GEMSTONE NECKLACE
PURELY YOURS - JOSEPHINE GEMSTONE NECKLACE Sale price£39.95 Regular price£66.00
Save 45%
PURELY YOURS - JOYCE GOLD NECKLACEPURELY YOURS - JOYCE GOLD NECKLACE
PURELY YOURS - JOYCE GOLD NECKLACE Sale price£39.95 Regular price£72.00
Save 36%
PURELY YOURS - JULIA GOLD CHAIN NECKLACEPURELY YOURS - JULIA GOLD CHAIN NECKLACE
PURELY YOURS - JULIA GOLD CHAIN NECKLACE Sale price£39.95 Regular price£62.00
Save 39%
PURELY YOURS - JULIET GEMSTONE NECKLACEPURELY YOURS - JULIET GEMSTONE NECKLACE
PURELY YOURS - JULIET GEMSTONE NECKLACE Sale price£39.95 Regular price£66.00

Lifetime color guarantee

We are so confident in the quality of our products that we offer a lifetime color guarantee!

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We offer free shipping on all orders!

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