Purely Yours – 25 Years of Jewelry & Passion!

Celebrating 25 years of timeless, high-quality jewelry! At just 18 years old, Emma and Sofie started this company with a dream—and it grew bigger than we ever imagined. To thank you, we’re bringing you our biggest sale ever ending today:

✨ Up to 75% OFF
✨ Buy 1, Get 1 FREE

Don’t miss out—shop now!❤️

309 products

Save 55%
PURELY YOURS - MIAMI LUMIÈRE STACKABLE - WHITE VERSIONPURELY YOURS - MIAMI LUMIÈRE STACKABLE - WHITE VERSION
PURELY YOURS - MIAMI LUMIÈRE STACKABLE - WHITE VERSION Sale price£62.95 Regular price£140.00
Save 58%
PURELY YOURS - CLOVER SETPURELY YOURS - CLOVER SET
PURELY YOURS - CLOVER SET Sale price£62.95 Regular price£150.00
Save 58%
PURELY YOURS - ETERNITY MARBELLA STACKABLE RING BY "ZOE"
PURELY YOURS - ETERNITY MARBELLA STACKABLE RING BY "ZOE" Sale price£62.95 Regular price£150.00
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PURELY YOURS - BUNDLE I'M HER
PURELY YOURS - BUNDLE I'M HER Sale price£74.95 Regular price£180.00
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PURELY YOURS - ETERNITY LINK BRACELET THINPURELY YOURS - ETERNITY LINK BRACELET THIN
PURELY YOURS - ETERNITY LINK BRACELET THIN Sale price£39.95 Regular price£90.00
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PURELY YOURS - MIAMI LUMIÈRE STACKABLE - BLACK VERSIONPURELY YOURS - MIAMI LUMIÈRE STACKABLE - BLACK VERSION
PURELY YOURS - MIAMI LUMIÈRE STACKABLE - BLACK VERSION Sale price£62.95 Regular price£140.00
Save 45%
PURELY YOURS - ASH ANNE ROSE GOLD DIAMOND NECKLACEPURELY YOURS - ASH ANNE ROSE GOLD DIAMOND NECKLACE
PURELY YOURS - ASH ANNE ROSE GOLD DIAMOND NECKLACE Sale price£49.95 Regular price£90.00
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PURELY YOURS - CLOVER | GOLD EARRINGSPURELY YOURS - CLOVER | GOLD EARRINGS
PURELY YOURS - CLOVER | GOLD EARRINGS Sale price£29.95 Regular price£70.00
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PURELY YOURS - ELEGANCE NAIL DELUXE 18K GOLDPURELY YOURS - ELEGANCE NAIL DELUXE 18K GOLD
PURELY YOURS - ELEGANCE NAIL DELUXE 18K GOLD Sale price£39.95 Regular price£90.00
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PURELY YOURS - BRACELET ELEGANCE NAIL DELUXE SILVERPURELY YOURS - BRACELET ELEGANCE NAIL DELUXE SILVER
PURELY YOURS - BRACELET ELEGANCE NAIL DELUXE SILVER Sale price£39.95 Regular price£90.00
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PURELY YOURS - BRACELET PUNK ETERNITYPURELY YOURS - BRACELET PUNK ETERNITY
PURELY YOURS - BRACELET PUNK ETERNITY Sale price£37.95 Regular price£90.00
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PURELY YOURS - CLOVER | GOLD BRACELETPURELY YOURS - CLOVER | GOLD BRACELET
PURELY YOURS - CLOVER | GOLD BRACELET Sale price£37.95 Regular price£90.00
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PURELY YOURS - FOUR-LEAF CLOVER STACKPURELY YOURS - FOUR-LEAF CLOVER STACK
PURELY YOURS - FOUR-LEAF CLOVER STACK Sale price£62.95 Regular price£150.00
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PURELY YOURS - BRACELET GOLDPURELY YOURS - BRACELET GOLD
PURELY YOURS - BRACELET GOLD Sale price£37.95 Regular price£90.00
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PURELY YOURS - BRACELET TENNISPURELY YOURS - BRACELET TENNIS
PURELY YOURS - BRACELET TENNIS Sale price£34.95 Regular price£76.00
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PURELY YOURS - CLOVER | GOLD NECKLACEPURELY YOURS - CLOVER | GOLD NECKLACE
PURELY YOURS - CLOVER | GOLD NECKLACE Sale price£39.95 Regular price£60.00
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PURELY YOURS - ELEGANT NAIL BRACELET THINPURELY YOURS - ELEGANT NAIL BRACELET THIN
PURELY YOURS - ELEGANT NAIL BRACELET THIN Sale price£39.95 Regular price£90.00
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PURELY YOURS - DUO SHINY GIRL
PURELY YOURS - DUO SHINY GIRL Sale price£59.95 Regular price£150.00
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PURELY YOURS - ELEGANCE STACK | SILVERPURELY YOURS - ELEGANCE STACK | SILVER
PURELY YOURS - ELEGANCE STACK | SILVER Sale price£63.95 Regular price£150.00
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PURELY YOURS - GOLD ETERNITY RINGPURELY YOURS - GOLD ETERNITY RING
PURELY YOURS - GOLD ETERNITY RING Sale price£37.95 Regular price£80.00
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PURELY YOURS - ETERNITY LINK BRACELET WITH ZIRCONSPURELY YOURS - ETERNITY LINK BRACELET WITH ZIRCONS
PURELY YOURS - ETERNITY LINK BRACELET WITH ZIRCONS Sale price£38.95 Regular price£90.00
Save 56%
PURELY YOURS - ETERNITY BRACELET IN 18K GOLDPURELY YOURS - ETERNITY BRACELET IN 18K GOLD
PURELY YOURS - ETERNITY BRACELET IN 18K GOLD Sale price£39.95 Regular price£90.00
Save 47%
PURELY YOURS - BLYTHE HEART NECKLACEPURELY YOURS - BLYTHE HEART NECKLACE
PURELY YOURS - BLYTHE HEART NECKLACE Sale price£34.95 Regular price£66.00
Save 60%
PURELY YOURS - CLOVER BLACK SILVER BRACELET
PURELY YOURS - CLOVER BLACK SILVER BRACELET Sale price£39.95 Regular price£100.00

Lifetime color guarantee

We are so confident in the quality of our products that we offer a lifetime color guarantee!

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